Specialist Field Marketing Divisions
BridgeCom Field Marketing recognises that different products & retail channels need to be treated separately to ensure the best results. To meet this requirement BridgeCom established 2 specialisms. Each area of expertise is managed by highly experienced staff who have worked in the respective retail sectors and understand the varying requirements of clients wishing to activate Field Marketing activities in the channels.
Both specialisms share best practice and experience to drive our constant evolution and in turn, better serve our clients.
"Ensuring Sales & Return on Investment"
BridgeCom FMCG focuses on the Fast Moving Consumer Goods market looking to provide value and speed of execution across volume store groups such as grocery and CTNs; its USP is the speed at which it can deploy and execute effective campaigns driven by strong ROI indicators.
Our FMCG division is for those customers who require straightforward, value for money Field Marketing services that deliver strong ROI.
"Bringing Products to Life"
BridgeCom Technology is the leading field marketing provider to the technology, consumer electronics, gaming, entertainment and white goods manufacturers focused on quality, service and ROI.
Clients of BridgeCom Technology want to 'bring their products to life' by retail staff training, sales support and product theatre supported by knowledgeable field staff or dedicated Brand Ambassadors.
Why use Field Marketing?
Every product manufacturer is fighting for the consumers attention. Traditional methods of advertising and offers only drive sales so far with the often savvy and ‘app’ friendly shopper. With price comparisons and social opinion capable of affecting sales, simply letting your products sit on a shelf is no longer viable.
To realise the true potential of your product you need:
- To understand the ever-changing retail landscape
- Gain direct access to store staff and customers in order to create positive awareness and drive sales
- Monitor product displays and channel stock
- Receive up to date information to ensure effective future decisions
Working with BridgeCom Field Marketing
Please click on the tabs below to show more information
- Training
- Merchandising
- Sales
- Promotional
- Reporting and ROI
- Insight
Training
BridgeCom Field Marketing's in-store trainers ensure your product messages are clearly understood and most importantly, remembered. They understand the value of personal communication and relationship building. They have the ability to instill enthusiasm and passion upon sales staff. By combining the use of written copy, video, presentations and hands-on experiences our Trainers build staff knowledge from the ground up. By supporting stores in creating solid foundations of knowledge, the staff are able to fully grasp specific brand concepts and technologies. The value of supporting stores in a holistic manner does not go unnoticed and in itself reaps greater rewards.
Merchandising
In a fast paced retail environment correct product position and point of sale are key factors to achieve sales targets. To ensure retail compliance of FSDU and product position BridgeCom Field Marketing have teams of merchandisers which are strategically chosen due to location and experience who ensure clients products and point of sale are displayed correctly, install ad-hoc point of sale items to increase customer awareness, where possible increase share of voice, accurately record and take photographic detail required by clients. This has a direct positive affect upon store sales through prominent positioning of POS and FSDU's and further increases indirect product sales through customer awareness.
Sales
BridgeCom Field Marketing provides in-store sales brand ambassadors, these ambassadors operate on the shop floor with the aim of influencing additional sales of clients' products, they integrate themselves within the in-store teams and they raise general consumer awareness of clients' products on an on-going basis through demonstrations and consultative selling. They also report sales and competitor information back to clients and train store staff.
Promotional
BridgeCom Field Marketing provide promotional staff to support events and in-store activities they promote clients' new or existing products by creating brand awareness through engaging members of public with product demonstrations and training, whilst creating a theatre atmosphere which brings our clients products to life, promotional staff focus on driving awareness and engaging with the general public to show case clients products.
Reporting and ROI
With the use of GPRS devices data can be collected and delivered in 'real time' providing the user with up to the minute information upon which strategic decisions can be made. Online access to Dynamic Reporting questionnaires means all BridgeCom staff, whether tactical or permanent can accurately upload information in a timely fashion allowing you to benefit from the greatest return on your investment. BridgeCom Field Marketing effectively use 'Return on Investment' models
Insight
BridgeCom operates a dedicated field marketing data administration department focused on turning raw data collected by field teams into useable information. This department has access to industry-wide data which it uses for comparison analysis, ensuring that the information we provide our clients enable them to make decisions that drive sales.
Tactical Operations
The Tactical Operations function is a dedicated resource with the sole aim of managing field marketing activities on behalf of clients. The operation is well placed to provide tactical (ongoing temp or ad-hoc) and strategic activities ranging from one to thousands of store visits via an efficient and cost effective approach, all supported by our in- house Tactical Booking System and Dynamic reporting.
Each activity, regardless of size, is managed by a dedicated Client Account Manager with whom the customer will have regular communications. Our experienced Tactical Operations Manager has a holistic view of the department and ensures standards are maintained and agreed KPI targets are met.
BridgeCom Tactical Operations have the field staff and organisational infrastructure to provide our clients with success and outstanding return on investment.